You are easy to love.

You don’t have to perform, achieve, or hide who you are to be worthy of love, acceptance, or belonging.

You are already enough.

You don’t have to keep shape-shifting to fit everyone else’s expectations.

You can stop trying to earn your own worth and start trusting your own voice.

You can build a life that feels like yours — honest, spacious, imperfect, and alive.

This is your invitation to unbecome who you had to be and come home to who you really are.

There are a million messages telling you to be smaller, quieter, more accommodating — to earn love by being good, useful, impressive, or easy to be around.

But perfectionism has a cost.

When you spend your life scanning for the right answer, the right tone, the right version of yourself — you forget what it’s like to feel at home in your own body.

You become so good at being liked that you lose touch with what you like.

You learn how to perform connection, not experience it. You shape-shift so much that you start to disappear.

I’m here to help you come back to yourself.

I believe you don’t need to be fixed — you need space to be honest. To tell the truth about what you want and need. To make room for your desires, your contradictions, your wholeness. To stop trying so hard to be lovable and start remembering that you already are.

Hi, I’m Joeli!

I’m a queer, slightly witchy life coach helping tired perfectionists unhook from “shoulds” and the pressure to get everything ‘right.’

I learned early that my safety depended on being easy to have around. So I became a chameleon — a good girl, an A+ student, a responsible, quiet child. I focused on what everyone else needed from me and ignored what I needed. And to be fair, it worked — that strategy earned me praise, gold stars, and success.

But there's a cost to being a perfectionist. When your worth is tied to getting it “right,” you become hyper-attuned to what others expect and lose the ability to tune into yourself. You get really good at being who others want you to be, and forget how to be who you are. You don’t learn how to be okay with making mistakes or how to sit in the discomfort of not having all the answers. 

And then one day, you wake up exhausted — teetering on burnout — and realise your life no longer feels like yours, you don’t know who you are, or what you want.

My work is about helping tired perfectionists be gentler with themselves, discover what they want, and finally build a life that feels like theirs. If you’ve spent your life trying to be liked by everyone else, I’m the coach that helps you like yourself.

When I'm not coaching, you can find me making zines, watching Australian Survivor and Traitors, or spending hours farming in Stardew Valley.

My qualifications:

  • International Coaching Federation (ICF) accreditation - Associate Coach Level

  • Certified Cycle Coach with Cycle Coach School

  • Certified Self-Belief Coach through SBCA with Sas Petherick

  • Completed the Neuroscience of Coaching with Coach Training EDU

  • Completed CULTIVATE, a course on trauma-informed space holding, with Katie Kurtz

  • Certified Wellness & Life Coach through Coach Training EDU